decoy-effect - Dave's Blog

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Given a choice between two options, you influence the result by adding a third, inferior, alternative (The Old New Thing)

2007 Apr 23, 1:31As noted in the title, an interesting result from researchers who find that a third result which is clearly worse than the two other options will influence people picking from those two.PermalinkCommentsarticle raymond-chen business game-theory decoy-effect
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