As a professional URI aficionado I deal with various levels of ignorance on URI percent-encoding (aka URI encoding, or URL escaping). The basest ignorance is with respect to the mere existence of percent-encoding. Percents in URIs are special: they always represent the start of a percent-encoded octet. That is to say, a percent is always followed by two hex digits that represents a value between 0 and 255 and doesn't show up in a URI otherwise.
The IPv6 textual syntax for scoped addresses uses the '%' to delimit the zone ID from the rest of the address. When it came time to define how to represent scoped IPv6 addresses in URIs there were two camps: Folks who wanted to use the IPv6 format as is in the URI, and those who wanted to encode or replace the '%' with a different character. The resulting thread was more lively than what shows up on the IETF URI discussion mailing list. Ultimately we went with a percent-encoded '%' which means the percent maintains its special status and singular purpose.
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