The Doritos origin story: Repurposed garbage from Disneyland - Dave's Blog

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The Doritos origin story: Repurposed garbage from Disneyland

2014 May 6, 7:16

shortformblog:

A reminder that those Doritos you love are trash:

Shortly after Disneyland opened in 1955, the founder of Frito-Lay got permission from Walt Disney to open a restaurant in Frontierland with a Mexican-ish theme. “Casa de Fritos” was, unsurprisingly, all about the Fritos. Customers got free Fritos, and Fritos were incorporated into many of the dishes. Fritos were dispensed by an animatronic vending machine that featured the terrifying “Frito Kid”asking his assistant “Klondike” to bring the bag up from a mineshaft. I guess the conceit is that Fritos were mined by Forty-Niners?

Casa de Fritos contracted their tortilla production to a company called Alex Foods. One of the salesmen from Alex Foods, making a delivery to Casa de Fritos, noticed stale tortillas in the garbage and gave the cook a little tip: fry them and sell them as chips instead of throwing them away. Casa de Fritos began making these fried, seasoned chips to enormous success, but didn’t report this new menu item to the Frito-Lay company.

Eventually Frito-Lay found out what they were doing with the chips, packaged them, and sold them by the truckload. See, dumpster diving works out sometimes!

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